News

May 5, 2017 Simone Cordery-Cotter

ROAD Meets AERO: Rudy Project Boost 01 Helmet Fully Stocked in North America
Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero helmet, the Boost 01 incorporates iconic Rudy Project technological advances to reduce aero drag by 12% compared to traditional road helmets.
Read now
April 18, 2017 Simone Cordery-Cotter

Rudy Project Punctuates Its Roots: Road Cycling
Rudy Project is back on the pro cycling scene with a stellar line up for the 2017 season. The historic cycling eyewear brand is sponsoring two World Tour teams this year, along with six other pro teams in Rudy Project helmets and eyewear. On the world circuit wearing Rudy Project eyewear is the American favorite Team Trek-Segafredo, with the legendary Alberto Contador and John Degenkolb. New on the scene this year is Bahrain-Merida, wearing Rudy Project’s new RaceMaster road helmet and Tralyx sunglass in eye-catching Gold Velvet, with matching Boost 01 and Wing57 helmets to match.
Read now
April 1, 2017 Alysia Kamrath

A Literal David shaking up the world of Sunglass & Helmet Goliaths
Rudy Project has prevailed as ‘David’ in a world dominated by ‘Goliaths,’ staying true to their Italian-based family roots and never selling out to the mass market giants.
Read now
March 3, 2017 Simone Cordery-Cotter

World Record Holder and Rudy Project Athlete Iron Cowboy Attempts Full Ascent and Descent of Mt Kilimanjaro on Mountain Bike
James Lawrence is at it again with a jaw-dropping attempt to become one of the first people to complete a full ascent and descent of Mt Kilimanjaro on a mountain bike. With the full support of Rudy Project providing his sunglasses and helmets, the Iron Cowboy is undertaking what he’s calling the Cycle Kili Adventure Campaign. Lawrence, along with two other athletes, is attempting to raise $1.96 million for Treasures of Africa, a ministry that cares for orphans and abandoned children at the foot of the famous mountain. The funds will go toward constructing a new 5.4 acre campus that will include school buildings and a farm for a sustainable community.
Read now
January 30, 2017 Simone Cordery-Cotter

Rudy Project North America Releases Breakthrough New Road Helmet: The RACEMASTER
Built for extreme performance and unparalleled protection, the Racemaster is Rudy Project’s latest cycling helmet creation with an aggressive design. Featuring cutting-edge safety tech, such as Hexocrush and MIPS®, along with reflective straps and integrated safety reflectors, the Racemaster sets a new bar in helmet protection.
Read now

ROAD Meets AERO: Rudy Project Boost 01 Helmet Fully Stocked in North America

Rudy Project Punctuates Its Roots: Road Cycling

A Literal David shaking up the world of Sunglass & Helmet Goliaths

World Record Holder and Rudy Project Athlete Iron Cowboy Attempts Full Ascent and Descent of Mt Kilimanjaro on Mountain Bike

Rudy Project North America Releases Breakthrough New Road Helmet: The RACEMASTER