News

Rudy Project, crafters of Italian-made, awarding winning performance sunglasses, helmets, goggles, and prescription solutions, is expanding the Tralyx sunglass family on the small side.  After extensive research and input from thousands of athletes, the Design and Tech Team at Rudy Project is unveiling the new Tralyx SLIM. The single-lens, shield-style performance Tralyx sunglass debuted in 2015 and was hailed by athletes as the apex of performance eyewear engineering, complete with adjustable temple tips and nose pads, and an ultralight frame equipped with Power Flow venting for a fog free fit. The new Tralyx SLIM is geometrically engineered with a narrower and slimmer profile, perfect for smaller faces.  As the newest member of the Tralyx family, the SLIM is distinctively smaller than its larger namesakes, the Tralyx and Tralyx XL, and incorporates the exact same features that won Triathlete Magazine’s Best in Fit.

A leader in sports eyewear technology and materials, Rudy Project is introducing the latest advancement in polarized lens technology: the brand new Polar 3FX HDR line.  After years of intense research and athlete feedback, the new Polar3FX HDR polarized lenses are the perfect match for demanding athletes and sports enthusiasts. The research-based, proprietary lens technology protects the wearer’s eyes from harmful UV rays and eliminates annoying glare by selectively filtering non-harmful wavelengths through the lenses allowing for enhanced color and visual acuity. By tuning specific wavelengths of light and optimizing the color spectrum, Rudy Project’s Polar 3FX HDR lenses are engineered to maximize color recognition in a wide range of light conditions while keeping colors true and eliminating hyper distortion.

The Sintryx is a revolutionary new mountain bike and cycling sunglass, with a brand new push release system that makes swapping lenses effortless.

The new redesign is reminiscent of the original 1985 logo, a rounded, hot pink mark accompanied by simple and bold sans serif text, and pays homage to the brand’s long history while looking forward to a bright and modern future.

The fully functional, removable flip-up ergonomic design is aimed at providing a durable and versatile optical shield solution for some of the world’s toughest endurance athletes and weekend warriors. As of today, all Wing57 helmet shipments from Rudy Project North America will now come standard with the new flip-up visor.