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  • Rudy Project Unveils New Tralyx SLIM, Turns Heads
    November 14, 2017 Simone Cordery-Cotter

    Rudy Project Unveils New Tralyx SLIM, Turns Heads

    Rudy Project, crafters of Italian-made, awarding winning performance sunglasses, helmets, goggles, and prescription solutions, is expanding the Tralyx sunglass family on the small side.  After extensive research and input from thousands of athletes, the Design and Tech Team at Rudy Project is unveiling the new Tralyx SLIM. The single-lens, shield-style performance Tralyx sunglass debuted in 2015 and was hailed by athletes as the apex of performance eyewear engineering, complete with adjustable temple tips and nose pads, and an ultralight frame equipped with Power Flow venting for a fog free fit. The new Tralyx SLIM is geometrically engineered with a narrower and slimmer profile, perfect for smaller faces.  As the newest member of the Tralyx family, the SLIM is distinctively smaller than its larger namesakes, the Tralyx and Tralyx XL, and incorporates the exact same features that won Triathlete Magazine’s Best in Fit.
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  • The Performance Edge You Can Actually See: Rudy Project’s Next  Generation Polarized Lens Technology
    November 7, 2017 Simone Cordery-Cotter

    The Performance Edge You Can Actually See: Rudy Project’s Next Generation Polarized Lens Technology

    A leader in sports eyewear technology and materials, Rudy Project is introducing the latest advancement in polarized lens technology: the brand new Polar 3FX HDR line.  After years of intense research and athlete feedback, the new Polar3FX HDR polarized lenses are the perfect match for demanding athletes and sports enthusiasts. The research-based, proprietary lens technology protects the wearer’s eyes from harmful UV rays and eliminates annoying glare by selectively filtering non-harmful wavelengths through the lenses allowing for enhanced color and visual acuity. By tuning specific wavelengths of light and optimizing the color spectrum, Rudy Project’s Polar 3FX HDR lenses are engineered to maximize color recognition in a wide range of light conditions while keeping colors true and eliminating hyper distortion.
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  • September 12, 2017 Simone Cordery-Cotter

    Rudy Project North America Unveils New Interactive Website for Dealers

    Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer websiteearlier this week. The interactive and responsive website, hosted at, offers a variety of rich media, including videos and photos,that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project.
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