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Rudy Project North America Unveils New Interactive Website for Dealers

Rudy Project North America
, exclusive distributors of Italian-made endurance sports gear in the USA, Canada and Caribbean, unveiled their new Authorized Dealer websiteearlier this week. The interactive and responsive website, hosted at, offers a variety of rich media, including videos and photos,that tell the story of the Italian performance gear’s brand and its award-winning sunglass, prescription, helmet, goggle and sports products and technologies. The simplified and streamlined layout is designed to make it as effortless as possible to find products by sport, as well as explore the wide range of sport prescription options and innovations offered by Rudy Project.

“The website operates as a living, breathing catalog and informational resource for dealers,” said Alysia Kamrath, RPNA’s Digital Marketing Director. “All current in-line products are displayed, with detailed descriptions of the lens and frame technology that makes it easy for dealers to learn about Rudy Project’s leading-edge technologies and differentiating features and benefits. It’s also completely responsive and mobile friendly, making it easy to view on tablets and phones.  Dealers can use the web site as an interactive tool with customers in their practices and shops to look at products, explain technologies and share valuable information.  Item numbers and a discrete MSRP coding system are imbedded on product pages to make ordering and communicating pricing easy and simple.   Dealers can use the online ordering system by logging in or simply call up Customer Service to place orders while customers are still in the store for faster and more flexible service.

Rudy Project is well-known for the number of sport prescription and Rx options it offers, covering a wide range of ophthalmic technologies from direct in-frame Rx to Optical Docks, flip-ups, and Direct Inserts. An entire section of the website is dedicated to Rx-compatible frames and lens configurations, and can be cross-referenced with available parameters in the Rudy Project North America print catalog. The tabbed navigation on the new site makes it simple to access the lens and frame information for an entire product line, like Rudy Project’s best-selling Rydon frame. Users can also find product features, details, available colors, and related products all on the same page for one-touch navigation. The website also features Rudy Project’s popular line of road, TT, and road-aero helmets. Athletes from all disciplines, from road cycling, mountain biking, triathlon and in-line skating can appreciate the breadth of Rudy Project’s helmet collection, combining the best of speed, comfort, and safety with the broad appeal that has made Rudy Project the #1 helmet in Kona for the past 6 years running.

Also featured is Rudy Project North America’s bag and apparel line up, with triathlon suits, long and short sleeve cycling jerseys, shorts, outerwear and other accessories. The site also shows Rudy Project’s entire line up of gear bags, ranging from the versatile Hydration 10 pack to the award-winning Transition 46 bag. The entire line is geared toward providing athletes with innovative apparel to elevate their performance.

“This new site makes it easy for ECP’s and their staff to view our entire collection in real time and really understand the history and technology behind the brand,” said Paul Craig, President and Co-Founder of Rudy Project North America. “For sport dealers, there’s a whole host of information about our helmets, including the new RaceMaster helmet with Hexocrush technology and our top selling Boost 01 road aero helmet with flip up visor, plus more information on our bags and apparel.  The new website will be an invaluable tool for dealers to better serve customers.”

Dealers can explore the new site at and watch product videos, read news and blog posts, as well as find more information on Rudy Project warranties and product guarantees. They can also access their MyRudy account for up-to-date information on orders and accounts. To learn more about becoming a Rudy Project dealer, please contact Rudy Project North America Inside Sales at 888.860.7597.

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