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Elevate Your Performance!

Elevate Your Performance!

Welcome to the first issue of the Rudy Project blog!

In the upcoming months we will be exploring what makes our products unique, all of our special features, how to make the perfect pair of glasses, quell customer concerns and solve any issues that may arise.

If you have a certain topic that you would like covered in an upcoming blog post, please use this form to provide your comments and feedback

Also, you can schedule a free comprehensive virtual training for you and your entire staff at your convenience by clicking here.

Now, let's check out a little history about Rudy Project.

The Early Years

In 1985, Rudy Project was founded in Treviso, Italy, by Rudy Barbazza. The goal was to craft the highest-quality Italian sports performance eyewear that elevates the performance of athletes at every level. Driven by the pursuit of excellence, Rudy Project products masterfully blend cutting-edge technology and aesthetically sculpted design, together with Italian styling and attention to detail, to make some of the world's best eyewear.

Rudy Project early years


The success of the original products and the high demand allowed Rudy Project to expand the product offerings to hi-tech prescription solutions, helmets, and sports gear. Over the last 35 years the brand has led the way in sports optics innovation.

Click The Image Below To See Our Technology Progression
Rudy Project progression

Click The Image Below To See Our Current Collection
See our current collections



Legends of cycling, motorsports, triathlon, and many other disciplines represent Rudy Project as they wear the brand's sunglasses and helmets in training and competition across the globe. By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics, and technology. For this reason, Rudy Project supports and offers solutions to thousands of professional athletes and sports enthusiasts around the world. The result is a collection of products that elevate the athlete's safety, comfort, and visual performance in any field of play.

Rudy Project Past Champions


Rudy Project provides all the features needed to Elevate Your Performance, including Quality and Style (made in Italy), Design (input by athletes), Durability (most impact resistant materials), Comfort (super light weight / weightless), Hi tech (latest technology), Versatility (quick change technology and Rx solutions), Customization (chromatic kits) and Uniqueness (unique lens colors)."One size" doesn't always fit all, so we also focus on providing options for everyone regardless of their needs. We offer alternative Rx solutions to accommodate the largest range of prescriptions in the sports eyewear industry. No matter the sport, environment, or the strength of the prescription, we have it covered. There is an option for everyone! Rudy Project Rx Lineup

The Future

Our mission is to be the ultimate optical resource for our partners. Opticians are available at any time to answer any questions, address any concerns, assist with troubleshoots, and even to speak directly to the patients, if needed. Product and educational content will be continually added to the dealer site, along with tools that can be utilized for all areas of optics. 

We have many exciting initiatives in the works, so stay tuned!

Next Issue: Learn all about our award winning IMPACTX lenses.

 Rudy Project Cutline ImpactX

I appreciate your time today and please, let me know if you would like a specific topic covered in an upcoming blog post.

Also, don't forget that I provide free virtual training for you and your staff at your convenience! Use the button below to schedule your training today!

Bernard Seifer, Rudy Project Rx Manager

Bernard Seifer
Rx Manager


Schedule A Training with Bernard Seifer

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